EMAIL US: [email protected]

OVERVIEW Step 1: Website Step 2: Marketing Materials Step 3: Social Media

Step 1: Website

We realise every website is different, and the exact layout will vary from practice to practice – we would encourage you to complete the below steps to maximise pet insurance up-take through your website – it’s an easy win!


Everything you need for Step 1

Download your checklist and update your website now!


Homepage: Add a ‘Pet Insurance’ page to the main navigation menu on your homepage


Homepage: You can also add a link to your pet insurance page in your homepage wording (optional)


Homepage: Visual aids prove very effective, add an insurance button to the home page: this can link to your ‘Pet Insurance’ page:


Homepage: Add the Vetsure Review Widget to show case your accreditation and start collecting reviews!



Pet Insurance Page: It is vitally important your website wording is FCA compliant. For this reason please follow the suggested wording: Click HERE for FCA Compliant Website Wording.

If you are a Core accredited practice, using the scroll bar copy the shortened text below –

“We never want money to be an issue should your pet require treatment but there is also no doubt that the provision of high quality veterinary care can be costly.

We hope your pet stays in good  health but, ask yourself, could you afford an unexpected veterinary bill of £2000? In the absence of a Pet National Health Service, lifelong pet insurance may offer the best solution for pet owners.

It is for this reason we recommend all our clients take out a good quality pet insurance product. We are a Vetsure-accredited practice and therefore benefit from active communication channels with the Vetsure team. This means that we can help make the claim process as easy as possible.

For more information visit


Pet Insurance Page: If you want to make your insurance page more interesting, why not embed our testimonial video – Youtube URL:


Pet Insurance Page (not applicable for ‘Core’ accredited practices): Add a prominent ‘Get 5 Weeks’ Free!’ button to the page: this should link to your unique 5 week free URL which will allow your clients to get 5 weeks free online – contact us for your personalised link


Announce your accreditation as a news post on your website using the following wording –

<vet practice> achieve Vetsure Accreditation.

We are delighted to announce that on <dd/mm/yyyy><vet practice> were awarded Vetsure Accreditation status and are now proud to be part of the trusted Vetsure network!

This prestigious Accreditation recognises us as a trusted partner of the Vetsure network. This means we are dedicated to offer only the best quality veterinary care and customer service to pet owners.

“We are so pleased to welcome <vet practice> aboard with Vetsure. We look forward to continuously developing our partnership. We believe that genuine relationships build long-term success by treating customers with care and respect, to help vet’s keep premium pet healthcare affordable for the customer. <vet practice> work with passion and commitment in all that they do – welcome to the network!” – Ashley Gray MA Vet MB PhD MRCVS, Managing Director, Vetsure.

Find out more about Pet Insurance <link to your pet insurance page>.


Announce our 5 weeks free as a news post on your website using the following wording –

(not applicable for ‘Core’ accredited practices)

<vet practice> now offer 5 Weeks’ Free* with Vetsure Pet Insurance

As a fully accredited Vetsure practice we are able to offer our clients 5 weeks cover free of charge. In order to benefit from this offer, you can follow the link on our website to get 5 weeks free online or pop into our practice and we will arrange for Vetsure to contact you and put your cover in place today!

Whether you contact them over the phone or activate your 5 weeks free online, Vetsure will help you understand the different levels of cover available. Whatever level of cover you choose, Vetsure will then give you the first 5 weeks free of charge. You can cancel at any time during this period without obligation. At the end of the 5 week period (provided you have not chosen to cancel) Vetsure will collect your first monthly instalment –this way, your pet will not have any potential ‘gaps’ in cover.

For more information call the Vetsure team on: 0800 050 2022 or visit to learn more about the policies on offer.

*Terms and conditions apply – visit for details on cover available.

Find out more about Pet Insurance <link to your pet insurance page>.